by Nick Smirnis
The ready out-of-the-box aftermarket look is epitomized by the RAM Rebel, which features an aggressive, no nonsense blacked out grill and side mirrors. Delmonico Red is a new no-charge addition to the Rebel family of colors.
Truck owners are known for putting their personal touches on their vehicles, and RAM owners especially embody the individualistic, stick-out-in-the-crowd mentality. Parent company Fiat Chrysler Automobiles is aware of this successful reputation as it forges further into the American half-ton truck market, backed by segment-leading customer loyalty. To fuel that loyalty, RAM has made a habit of adapting to their customers’ opinions.
Most notably is perhaps the Night trim level that substitutes much of the RAM truck line’s chrome aesthetic for an aftermarket, blacked-out look straight from the factory. Although it’s based on the Sport trim level, the Night package features much of the aggressive contrasting we find on the Rebel in place of the signature monochromatic Sport color scheme.
2017 Ram 2500 Laramie Limited with new body-color tailgate badge.
2017 Ram 1500 Laramie Longhorn with RV Match Walnut Brown lower-body two-tone
Color is important in attracting RAM buyers. This spring, RAM announced that RV Match Walnut Brown will serve as the new two-tone contrast color, replacing White Gold. The Ram Laramie Longhorn editions will utilize this new color on the wheel flares, front and rear bumpers along with the running boards. Also new to the lineup is a new, refined Delmonico Red color. Featured boldly on the Ram Rebel, but equally copacetic on a dusty two-tone Laramie, Delmonico is sure to be well-stocked by dealers for its versatility and universal appeal. Ram 1500 Rebel Delmonico Red can also be ordered with the Rebel Black (black wheels and front skid plate) appearance package.