by Nick Smirnis
RAM trucks is promoting new colors, new aesthetic options
and a new RAM Rebel—their increasingly recognized off-road edition among its
1500 series.
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2017 Ram 2500 Laramie Limited with new body-color tailgate
badge.
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Truck owners are known for putting their personal touches on
their vehicles, and RAM owners especially embody the individualistic,
stick-out-in-the-crowd mentality. Parent company Fiat Chrysler Automobiles is
aware of this successful reputation as it forges further into the American
half-ton truck market, backed by segment-leading customer loyalty. To fuel that loyalty, RAM has made a habit of
adapting to their customers’ opinions.
Most notably is perhaps the Night trim level that
substitutes much of the RAM truck line’s chrome aesthetic for an aftermarket,
blacked-out look straight from the factory. Although it’s based on the Sport
trim level, the Night package features much of the aggressive contrasting we find
on the Rebel in place of the signature monochromatic Sport color scheme.
RAM continues in the direction of providing alternatives to
the standard bright chrome accents, now with the introduction of body color
“R-A-M” nameplates for the extremely large tailgate decal on the tailgate on
Limited trim level 1500, 2500 and 3500 pickups. Chrome is still standard, but
the monochromatic theme is an important option for buyers on the fence about
either a more classic Laramie Longhorn or the city-slick Limited.
Color is important
in attracting RAM buyers. This spring,
RAM announced that RV Match Walnut Brown will serve as the new two-tone
contrast color, replacing White Gold.
The Ram Laramie Longhorn editions will utilize this new color on the
wheel flares, front and rear bumpers along with the running boards. Also
new to the lineup is a new, refined Delmonico Red color. Featured boldly on the
Ram Rebel, but equally copacetic on a dusty two-tone Laramie, Delmonico is sure
to be well-stocked by dealers for its versatility and universal appeal. Ram 1500 Rebel Delmonico Red can also be
ordered with the Rebel Black (black wheels and front skid plate) appearance
package.
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2017 Ram 1500 Laramie Longhorn with RV Match Walnut Brown
lower-body two-tone
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